By Published On: October 14, 2022Categories:

For ABC Blinds, an established blinds & curtains manufacturer in Perth, the goal was to achieve significant growth and scale their booking volume. In partnership with Gameplan Media, we implemented a sophisticated strategy, overhauling their campaign structure to capture new market share and bring the account up to best practices.

  • Implemented Search Ads 360

  • Updated bidding strategies

  • Updated serach campaign structure to align with best practices

  • Making UX optimisations to improve the likelihood of bookings .

55% increase in bookings

Significant growth for an established account

9% Reduction in CPA

Improving efficiencies through optimisation

41% Increase In Media Spend

By testing new campaign types & strategies

The new strategy successfully prepared the account for scalable growth. By strategically increasing media spend by 41%, we drove a massive 55% increase in bookings. Crucially, this rapid growth was achieved with greater efficiency; our optimisations led to a 9% reduction in the overall Cost Per Acquisition (CPA), proving the account could scale profitably.

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