By Published On: September 21, 2022Categories: ,

For St John of God Mt Lawley Hospital, the primary objective was to enhance brand visibility and drive meaningful engagement within the Perth community. We developed and executed a multi-channel digital advertising campaign designed to build brand awareness, increase interest in their key services, and drive high-quality traffic to their website.

  • Launched a multi-channel brand awareness campaign utilising both Google Ads and Meta Ads.

  • Executed targeted Google Ads campaigns for high-value services

517% Increase In Branded Searches

On Google

44% Increase in New Website Users

During the campaign period

High-Intent Patient Enquiries

Along with the increased brand awareness

The campaign successfully achieved its core objective of boosting brand awareness, evidenced by a major, sustained uplift in direct brand searches on Google. This increased visibility translated directly into tangible website traffic, driving a 44% increase in new users.

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