By Published On: September 21, 2022Categories: ,

For our client Adultshop, the objective was ambitious: execute a significant scaling of their e-commerce business. We implemented a full-funnel strategy, leveraging the power of Search Ads 360 and Performance Max campaigns to aggressively expand their market presence and drive substantial revenue growth.

  • Implemented Search Ads 360

  • Updated bidding strategies

  • Updated serach campaign structure to align with best practices

  • Rolled out Pmax campaigns across all product ranges

109% Increase in Revenue

Doubling revenue

126% Increase In Cost

Significant scale

8% Increase in CPA

But well within targets

Our strategy of significant scaling was a resounding success. We confidently increased media cost by 126% to fuel this growth, resulting in a 109% increase in total revenue. While this rapid expansion led to a slight 8% increase in the Cost Per Acquisition (CPA), this was a strategic trade-off that remained well within targets, ensuring the massive growth in revenue was delivered both profitably and sustainably.

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