By Published On: October 14, 2022Categories:

In partnership with Game Plan Media, our task was to help Half Price Blinds drive significant growth through a complete, ground-up restructure of their advertising account. The goal was to improve efficiency and scale revenue by implementing an advanced, best-practice strategy.

  • Implemented Search Ads 360

  • Updated bidding strategies

  • Updated serach campaign structure to align with best practices

  • Rolled out Pmax campaigns across all product ranges

99% increase in ROAS

Increased efficiency from our new strategy

63% increase in revenue

Driving more revenue for the business.

19% decrease in media spend

All while lowering media spend.

The strategic overhaul delivered a transformative impact on both profitability and growth. By implementing Search Ads 360 and deploying advanced bidding strategies , we achieved a remarkable 99% increase in ROAS. This dramatic improvement in efficiency enabled us to not only drive a 63% increase in revenue but to do so while cutting media spend by an impressive 19%. The result is a more robust and highly profitable advertising engine for the business.

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