Inspiring Vacations delivers 185% increase in revenue with AI Max for Search Campaigns

We initiated a targeted trial of AI Max on its Asia-focused campaign. This campaign covered more than 10 locations with over 200 ad group variations. The team activated key AI Max features, specifically ‘Search Term Matching’ and ‘Automatically created assets’. The platform was then allowed to run independently for 4-6 weeks to enhance the campaign’s effectiveness and provide a clear pre- and post-test of its capabilities.

Inspiring Vacations saw an immediate and substantial impact from AI Max. Revenue increased by 185% with a 30% improvement in ROAS. The surprising result was the synergistic effect: a Performance Max campaign running at the same time experienced a 37% increase in conversions and a 27% rise in conversion value, while staying within its ROAS goals. Inspiring Vacations is now looking to scale this strategy across their entire account.

These case studies are more than just past wins; they’re a blueprint for what’s possible when ambition is paired with expertise. If you know your business is capable of more, contact us today. Let’s talk about unlocking your true potential.